中小企业B2C商务网站构建模式分析与对策研究

On the Construction Mode of Small Businesses' B2C Website

B2C商务网站在企业电子商务的发展中起到非常重要的作用,研究中小企业如何决策选择一种合适的B2C商务网站构建模式,具有重要的应用价值。B2C电子商务网站构建模式有自建、虚拟主机、主机托管、租用公共服务平台、ASP外包5种形式,它们各有其自身的特征,应用SWOT分析法,我们可以发现企业的经济实力、信息化水平、技术力量、所在行业及产品特点等方面都是B2C商务网站构建模式的决策因素。中小企业根据自身特点和不同类型,可以提出基于不同战略的构建B2C商务网站模式的相应对策。

B2C commerce website plays an important role in the development of electronic commerce,so it is of value to study how to select a proper construction mode of B2C commerce websites.The construction modes of B2C commerce websites include self-construction,web hosting,co-location,host renting and ASP hosting.After analyzing their individual characteristics and by SWOT analysis,we find that a company's economy,informationzation level,technology,its trade and products,etc.decide the construction mode of its B2C ...