打造品牌栏目是电视台的生存之本

Sutting up the Brand Column Is the Basis Condition for the Survival of TV Station

品牌栏目是频道竞争的有力武器,品牌节目对于一个频道和一家电视台来说,就象品牌对于一家企业,拥有成功的品牌就意味着在市场上的成功,故打造品牌是电视台的生存之本。

The brand column is an effective weapon of channel competition.Its importance to a channel and a TV station is similar to a brand to an enterprise.Consequently the possessing of a good brand means the success in the market competition.So setting up the brand column is ths basis condition for the servival of TV station.