论广告创意的素材与角度

Discussion about the Material and Angle of Advertisement Originality

广告的生命取决于广告自身所包含的创造性。广告创意素材与角度植根于人的思想与需要深处。因此,广告人要从广告制作的原则、创意的特征及广告文字心理学、广告视觉心理学及广告媒体的创意上下功夫。

The life of an advertisement depends on originality existing in the advertisement itself. The material and angle of advertisement originality root in people's deep thoughts and needs. Therefore, advertisments makers should focus their attention on principles of making advertisemens, originality characteristics and advertisemen word psychology, advertisemen vision psychology and advertisemen media originality.