摘要
西部市场需要"激活".
2004年4月22日,在娃哈哈集团董事长宗庆后亲自督战下,其功能性饮料"激活"在四川首次上柜.
Not long ago, the news that personnel changes took place in the high-ranking executives broke out from Wahaha Group. Zong Qinghou, president of the group pointed out that according to its marketing strategy, Wahaha Group would deeply tap the market potential in West China. Their specific measures are: Step 1, divide the market of Sichuan Province into 4 marketing areas: middle Sichuan, southern Sichuan, eastern Sichuan and incorporate all the other small areas into Guizhou Province market for the convenience of effective management; Step 2, the sales of products are to be expanded from chain supermarket, to big store and even to grocery; Step 3, stimulate consumption market with greater and fresh efforts.
出处
《中国西部》
2004年第4期50-51,共2页
Western China
