浅论我国会计师事务所的品牌塑造

A Simple Discussion to Mold the Brand of Accounting Firm in China

随着全球资本市场和经济一体化趋势的加快,市场竞争的日趋激烈,特别是中国加入WTO,规模庞大,拥有雄厚资本、高素质从业人员、丰富执业经验、先进管理技术的国外会计公司将大举进入中国市场,我国会计师事务所面临严峻的挑战,会计师事务所要树立品牌意识,争创品牌,才能在激烈的会计市场竞争中求得生存和发展。

Along with the global capital market and economic integration going ahead quickly, the market competition become vigorous gradually, especially after China joins the WTO.The foreign accounting firm with the scale is huge, strong.Their highly qualified employee and enriched experience enter the Chinese market distinctly. The native accounting firm face the rigorous challenge, the accounting firm want to set up the brand consciousness, contending for creating the brand, then can beg the existence and developments in vehemence of accountancy market competition.