摘要
河南省广告业已发展了 2 0年 ,整个行业的成绩引人瞩目 ,但同时也存在着种种不规范的行为。通过分析这些问题产生的原因 ,我们可以有针对性地提出一些应对措施 ,如加强行业自律、强化监管措施、提高政府有关部门的管理水平等 。
Till now, Henan advertising industry has already developed 2 0 years. The achievements of whole profession are notable, but there also exist so me unstandard behaviors. This article was detailed to analyze our province's all kinds of problems that exist in advertising market, and based on it, offered us the corresponding solutions to these problems.
关键词
广告市场
规范
自身素质
政府职能
Advertiser
advertising medium
standard
Government func tion
