摘要
"温州模式"不足很大程度上是"文化"不足,发展温州城市文化,不失为温州模式谋变之根本措施。对症"文化不足",提出"四个转变""四个结合",着重就刘基"诚信"文化的现实作用和信用温州品牌温州的人文内涵结合分析,认为瓯越乡土文化这种独特的社会和文化基因以及个性魅力,将是新温州模式崛起的动力源。
To some extent, Wenzhou mode's deficiency is caused by the lack of culture. Therefore, it is basic way to develop Wenzhou culture for changing the old Wenzhou mode. For it, the author raises 'The Four Transforms', 'The Four Combinations', at the same time, analyses the practical function of Liu Ji culture and humanities connotation of Wenzhou brand strategy. He considers that Ouyue native culture, the basic social culture, is the impetus for the development of new Wenzhou mode.
出处
《浙江工贸职业技术学院学报》
2004年第4期83-88,共6页
Journal of Zhejiang Industry & Trade Vocational College
关键词
温州模式
谋变
瓯越文化
动力源
Wenzhou Mode
Transform
Ouyue Culture
Impetus
