略论打造教育品牌的核心战略

A Discourse On The Key Strategies Of Establishing The Educational Brand

随着教育市场竞争的不断加剧,品牌意识越来越受到人们的重视。本文对打造教育品牌的核心战略提出了自己的一些看法明确市场定位,确定办学特色;强化品质意识,提高品牌声誉;推行名师工程,追求精品效应。

With the unceasing intensification of the competition in educational markets, people have come to pay more and more attentions to “Brand Consciousness”. In the paper, the writer puts forward some views on the key strategies of establishing the educational brand: clarify the market position, determine the characteristics of running the school; strengthen the consciousness of quality, enhance the brand fame; pursue the project of famous teachers, seek the effect of fine works.