文化差异在广告英汉互译中的体现及其处理

Embodiment of Culture Difference in Translating Advertisement between English and Chinese and Ways to Deal with it

在广告英汉互译中,思维方式、语言、词汇、句法、修辞等方面都存在着文化差异。通过“功能相似,意义相符”的符号学理论,可作出适宜的处理。

There lies culture differences in thinking models, languages, vocabularies, ways to organize a sentence and rhetoric in translating advertisements between English and Chinese. The proper way to deal with it is to obey the theory of 'Similar function, corresponding meaning'.