建设高职广告设计专业之我见

Understanding of the Establishment of Advertising & Design Major

广告设计专业是高职教育中有发展前景的学科之一,对建设有高职教育特色的广告设计专业,在课程体系构建、专业技能培训、教学方法改革等方面,提出了一些见解和建议。

Advertising & design is the subject which full of develop ment potential in higher vocational education.This paper puts forward some useful and effective ideas and innovative method as how to establish and improve the advertising&design major.