电视购物调查分析——以陕西电视台“乐家购物”为例

Survey and analyses of TV shopping——Taking the "Happy Family TV Shopping" of Shaanxi TV as an example

对"乐家购物"消费者的调查数据用交互式列联表作初步的描述分析,表明随着年龄的增长、教育程度的提高、月收入的增加,选择电视购物的次数都有增加的趋势;构建Logistic回归模型对影响电视购物的因素作深入分析研究,揭示影响消费者选择电视购物的主要因素是年龄和受教育程度,并为电视购物的发展提出建议。

The paper analyzes the survey data of the consumers who bought goods in "Happy Family TV Shopping" with the cross table.It shows that there is an increase tendency of the consumer shopping times as their ages increasing,their education level rising,and their monthly income improving,discovers the main factors which influence consumers to buy goods in TV shopping are age and education level with the Logistis regression model analysis in-depth,and puts forward some suggestions to the development of TV shoppin...