我国民营企业营销竞争力结构模型构建的探讨

A Probe into the Construction of the Structural Model of China'a Private Enterprises' Marketing Competitiveness

民营企业营销竞争力是衡量民营企业发展水平的重要标准,对民营企业的永续经营具有关键意义。作者在对企业营销竞争力概念界定的基础上,针对我国民营企业营销竞争力的现状和特点,构建了内容为"四层八力"的民营企业营销竞争力结构模型,分析了民营企业营销竞争力结构模型的构成要素和作用机理,为进一步增强我国民营企业对营销竞争力的识别、培育、评价和维系提供了依据和借鉴。

Private enterprises marketing competitiveness is an important criterion for evaluating private enterprises development level and it is crucial to private enterprises sustainable development.Based on the definition of enterprises marketing competitiveness,in the light of the status quo and characteristics of China s private enterprises marketing competitiveness,the authors construct a structural model of private enterprises marketing competitiveness,the contents of which consist of "four levels and eigh...