摘要
动漫产业是21世纪的朝阳产业,已成为我国新的经济增长点,正引起研究者的关注。研究我国动漫产品市场就不可避免要涉及灰色动漫产业,该产业迅速发展的势头,不但应加以遏制,同时也值得借鉴。根据产业经济理论,灰色动漫产业链可分为上、中、下游三部分,每一部分都有着不同的市场结构及组织形式。若想对此链条加以规制,也必须针对不同环节的特点因势利导制定政策。
The animation industry,what is called rising sun industry in 21st century,has become a newly-emerged economic growth source of China.And it will be of interest to the scholars.If we try to study the market of animation,the Semi-legal Animation Industry Chain will be a problem we have to face.The Chain should not only be regarded as a threat,but also a chance.It is made up of three segments,and the structures of each segments are quite different.Any crucial statute from the government must be aimed at these ...
出处
《企业活力》
2009年第12期5-9,共5页
Enterprise Vitality
关键词
动漫产业
产业链
盗版
互联网
广告
animation industry
industry chain
pirate
internet
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