旅游文化与扬州旅游业可持续发展

Tour Culture and the Sustainable Development of Tourism in Yangzhou

文化是旅游可持续发展的灵魂。旅游文化不仅是保持区域旅游特色的决定因素,而且蕴藏着巨大的经济潜能,更是提高旅游管理水平、提升旅游形象的关键。扬州要实现旅游业可持续发展,应当树立鲜明的旅游整体形象,开发出高品位的、富有地方文化特色的旅游产品和旅游商品,打造良好的城市形象,改善城市环境质量,并注意提高旅游从业人员及广大市民的文化素质。

Culture is the soul of the sustainable development of tourism. Tour culture not only determines the local flovour of tourism in a region, but also has a vast reservoir of economic potentiality; furthermore, it can better the tourism management and its image. In order to ensure a sustainable development of tourism in Yangzhou, it is necessary set up a distinctive overall tourism image, to develop new high-grade tour products and merchandise with distinctive local culture features, to make a beautiful city image by improving the environment of the city and the culture quality of both the employed in tourism and the citizens.