消费者创新性问题研究述评

A Review of Studies on Consumer Innovativeness

通过对消费者创新性研究进行简要的述评,指出目前研究的主要缺陷,提出共同的假设前提和内部一致的逻辑体系以及规范的分析手段是完善消费者创新性研究的基础。

The paper briefly reviews the researches into consumer innovativeness and points out that the main limitations of these researches. Then the author brings forward the theory basis of optimizing the consumer innovativeness which includes the common hypotheses, consistent logical system and standardized analysis means.