摘要
由于文化价值具有多面性,对其进行判断往往难有确定的标准,而且极易受到各种社会人口因子以及社会态度取向的影响。社会人口因子对研究者来说较易把握,但是社会态度仍有待进一步研究。为了解决这一个难题,本文提出可以使用文化世界观(CW)量表来对人们的文化态度加以判断。量表包含以下四种因子:文化关联度、文化价值的认同度、文化流失程度以及传统文化与习俗的保留程度。本文对该量表的优点以及量表中各因子与社会人口因子之间的关系进行了研究,并对该量表在政策管理和实施中的应用进行了简要探讨。
Effective measurement of cultural value is often elusive because of its multidimensional nature.It is also influenced by sociodemographic characteristics(manifest variables) and attitudinal characteristics(latent variables) of populations.While the former is easily available to researchers,the latter has not been fully studied.This paper suggests the use of a cultural worldview scale that was developed to measure cultural attitudes of people,using factor and cluster analysis.Four factors comprise the scale:...
出处
《文化艺术研究》
2009年第4期208-223,共16页
Studies in Culture and Art
关键词
态度与行为
文化世界观量表
量表研制
因子分析
总体分割
非市场价值评价
attitude-behavior
cultural worldview scale
scale development
factor analysis
population segmentation
nonmarket valuation