摘要
楼盘命名是一种直接关系社会效益和经济效益的语言运用。文章分析了285个扬州楼盘名称,总结出扬州楼盘名称的语言特点:在名称语音上以偶数音节占据优势,组合形式多样,不再仅局限于"通名+专名",通名注重创新并且日趋丰富化。
The naming of commercial buildings is the language use concerning both social efficiency and economic benefits.In this paper,285 names of commercial buildings in Yangzhou are analyzed,and linguistic features of Yangzhou real estate names are summatized.It is indicated that,phonologically,even number of syllables are prone to be chosen for these names.Morphologically,there is a variety of morphological combination forms,which are no longer limited in "proper nouns plus general nouns".In addition,innovation a...
出处
《扬州教育学院学报》
2009年第4期1-4,共4页
Journal of Yangzhou College of Education
关键词
扬州
楼盘名称
音节
组合形式
通名
Yangzhou
names of commercial buildings
syllables
morphological combination forms
general nouns
