晚明、晚清商业运作与小说刊印形态之变迁——以晚明建阳书坊和晚清上海书局为中心

The Commercial Operation and the Changes of the Novels' Engraving Form in the Late Ming and Late Qing Dynasty——A Survey Centered in Publishing Houses of Jianyang and Book Companies of Shanghai

在通俗小说的出版史上,晚明与晚清无疑是两个巅峰时期,而建阳书坊和上海书局的小说刊刻分别在两个时期颇具代表性。因此,以这两个集散地为考察中心,旁涉其他地区的出版概况,从广告、插图、版式等角度切入,在小说销售层面上具体呈现因商业运作而导致小说刊印形态的变迁情况。

There is no doubt that the late Ming and the Late Qing dynasty are the summit periods in the history of the novels publication.Publishing houses of Jianyang and book companies of Shanghai represent the situation respectively at that time.Therefore,based on these two centres and related to other publication regionals,the article try to show the changes of the novels engraving form from advertisement,illustration and format as a result of the commercial operation.