知识化消费的需求自乘效应

The Self-multiplying Effect of the Demand for Knowledge-based Consumption

在消费知识化条件下,需求具有自增机制即自乘效应。知识化消费的增殖性、收入与价格的变化、网络化消费的快速增长与消费锁定等是形成需求自乘效应的主要原因。这种自乘效应拓展了知识化消费领域,促进了消费的可持续发展,但也可能导致消费差距扩大、甚至消费者权益损害加深。

Under the condition of knowledgebased consumption, people's demand is characterized with a selfincreasing mechanism, known also as the selfmultiplying effect. The main causes of the selfmultiplying effect of demand include the multiplication of knowledgebased consumption, the change of income and prices, the quick increase of netbased consumption as well as the fixing of consumption. Such a selfmultiplying effect expands the consumption areas and promotes the sustainable development of consumption. Meanwhile, it can also result in the widening of the consumption gap and even the intensified impair to consumers' rights.