送去与拿来:中国大众文化国际化发展的基本策略

To Send and to Take: Fundamental Tactics of the Internationalized Development of China's Popular Culture

我们要实现中国大众文化的国际化发展,就必须适应全球化的基本趋势,树立“送去主义”文化观,不断扩大文化外向发展的力度,树立中国大众文化的国际形象,扩大其世界性影响力;同时必须坚持“拿来主义”文化观,大胆引进国外大众文化产品,吸收国外大众文化的优长之处,壮大自身的力量。

To achieve the internationalized development of China's popular culture, we must adapt ourselves to the fundamental trend of globalization, adopt the cultural idea of 'sending', deepen the outward development of our culture, set up the international image of China's popular culture and strengthen its influence on the world; meanwhile, we must stick to the cultural view of 'taking', boldly import foreign popular cultural products, draw in from the advantages of foreign popular culture so as to enrich our own culture.