新华书店开展阅览厅服务业务的探讨

Discussion on Xinhua Bookstores' Launching an Item of Reading Room Service

本文对新华书店开展阅览服务的问题、质量、环境、设想、方式、手段等进行了阐述,结合读者所需及书店提高经济效益和社会效益,应当怎样开辟适应市场的新营销策略,进行了探讨。

As to the reading service launched by Xinhua bookstores, this presentation has explained its problems, quality, environment, designing, ways and means. In order to meet readers' needs and promote economic and social benefits, this article probes into the problem of developing bookstores should come up with new marketing tactics appropriate to markets.