摘要
随着我国零售业的进一步开放,零售市场面临新的竞争态势。本文在剖析我国零售市场竞争态势的基础上,就国内零售业的做大、做强和特色取胜提出了它的战略选择。
With the further opening of retailing industry in our country, retailing market confronts with new competitive situation. This presentation, based on the analysis of competitive situation of retailing market in our country, proposes its strategic choices as to the broadening, prospering and featurizing of internal retailing industry.
关键词
零售业态
零售企业
市场竞争
战略选择
situation of retailing industry
retailing eaterprises
market competition
strategic choice
