外贸英语函电写作中存在的误区及其对策

Misunderstandings in the Foreign Trade Correspondence Writing & Their Solutions

外贸函电是国际贸易活动中重要载体。成功的外贸函电写作必须遵循六“C”原则 :即清楚、简洁、正确、礼貌、完整和会话的语调。根据这些原则 ,在外贸函电写作中 ,首先对外贸英语函电写作总体特点要有正确的认识 ;其次要避免语义含糊 ;第三语言要简明而正确 ;第四要采用收信人视角看问题 ;第五语气要积极肯定 ;第六要学会使用委婉语 ;第七要避免使用大词 ;最后结构要完整。

Foreign trade correspondence is an important carrier in the field of international trade.There are six'C'principles that must be followed,namely,'clearness,conciseness,correctness,courtesy,completeness and conversational tone'.According to these principles,first of all,it is important to have the right attitude towards the general features of foreign trade correspondence writing.Secondly,ambiguity of meaning must be avoided.Thirdly,conciseness and accuracy in writing must be emphasized.Fourthly,the'you attitude'instead of the'we attitude'is preferred in the correspondence writing.Fifthly,ways must be found to avoid using too many negatives in answering clients'requests.Sixthly,euphemism can be used.Seventhly,big words must be avoided.And lastly,attention must be paid to the form of the writing.