与时俱进的广告教育——对广告传播学创新教学模式的探讨

Advertisement Education Advancing with Time--an innovatory model of teaching adtransmission

许多高校的广告教育与时代脱节,广告传播学教学与教育部倡导的素质教育错位。广告传播学教学存在学科不成熟、内容泛化、手段老化、师资落后等问题,所以要实施走出去、请进来,大系统、小专题,多媒体实验室等广告传播学创新教学模式。

At present,in many universities ad education goes out of time,a nd ad transmission teaching is not fit for the quality education advocated by the Ministry of Education of our country. By discussing the problems in ad transmiss ion teaching,such as the immature of such a discipline,too many contents,back ward methods,and shortage of teachers,the writer advocates a new and innovator y model of teaching ad transmission,that is,we should go out to learn from oth ers,invite experts in such a field to direct us,give a variety of lectures abo ut small topics in a wide scope,and make better use of multimedia labs.