摘要
经过二十多年来的改革开放,我国市场经济得以迅速发展,诚信理念已成为企业发展的重要因素。本文阐述了诚信理念的重要作用及如何实施诚信理念。
During the process of 20 years' reforming,market economy of our country is rapidly developing,the theory of credit has become important factor of enterprise developing. What the article expresses is the importance of credit in marketing economics and how to carry out the theory of credit.