黄冈市旅游产业开发定位的思考

Thought on the Positioning of the Development of Tourism in Huanggang

旅游产业是从产业目的出发,以旅游生产力六要素:食、住、行、游、购、娱为核心,以旅行社为产业龙头,由一系列行业部门组成的社会、经济、文化、环境整合产业。开发地区旅游产业首先必须进行科学的定位,本文以黄冈市旅游产业发展的现状为基础,探讨了黄冈市旅游产业的旅游形象、客源市场、消费档次、引资方向和旅游产品开发等方面的定位问题。

Tourism is the social, economic, cultural and environmental integration industry, consisting of a series of vocational departments. It proceeds from the purpose of industry, viewing the six productive factors, i.e. eating, accommodation, travel, tourism, purchase and entertainment, as the core, regarding travel agency as faucet. Scientific positioning should go first so that local tourism can be developed properly. This paper, based on the current position of the development of the tourism in Huanggang, inquires into the positioning of the tourism image, tourists market, consumption level, the orientation of attracting investment and the development of tourism products.