英汉广告语言特色比较

Comparison of Chinese and English Advertisements' Language Characters

文章从语言的选择、表达和对象心理等方面,对英、汉语广告语言进行了比较,认为其共同点在于精炼和创新,但中文广告多讲究语言的陈式和传统,较为抽象空泛,英文广告则相对地生动、具体,更注重以人为本。

To implore the similarities and differences of Chinese and English advertisements' language characters, the paper compares them in words selection, expressions, and consumer's psychology, and hope that it will be helpful to learn each other in the process of international economy globalization.