重新认识广告在科技期刊中的重要作用

Revision of the Functions of Advertisement in the Technology Periodical

从理论、经济和科技期刊发展方向等方面阐述了广告在科技期刊中的重要作用。同时探讨了目前科技期刊广告经营中存在的问题,并澄清了几个相关的错误观念。

Explained the important function of the advertisement in the technology periodical, from the theories, economy and the development direction of technology periodical .At the same time, study on the problem of technology periodical now. And clarified a few related wrong idea.