提升企业竞争力的利器——CRM

On Customer Relationship Management

CRM系统即客户关系管理系统,是利用数据库和网络等现代信息技术对企业的客户信息资源进行适时捕捉和集中式管理,并在各部门间的分布应用;它能实现顾客动态的需求信息在企业内的顺畅流动,使企业各部门能迅速针对最新需求做出反映,从而实现企业在市场上竞争力的提升。CRM系统是利用信息系统集成的原理使企业各环节围绕客户需求这根主线,形成一个整体,共同为企业最大限度、最高效地满足顾客需求——客户服务的最高境界而努力。

CRM (Customer Relationship Management) system utilizes modern information technology such as database and network to catch the real time customer information resources , and then manage them centralized, and meanwhile make these information resources be used freely in every department around the whole enterprise; CRM system can make the real time customer demand information flow freely in the enterprise, so that the every department in the enterprise can make their feedback immediately to the update demand from the customer, and thus make the entire competition of the enterprise much strengthen . CRM system uses the information system integration principle to make the every section of the enterprise to work according to the main thread of customer's demand , and make them be a entity to work together to more effectively satisfy the customer service demand.