试论网络媒体和传统媒体的关系

On the Relation Between Network Media and Traditional Media

网络媒体具有“海量信息”和“自主选择”等许多传统媒体不具备的优势,但是传统媒体在信誉、品牌、权威性等方面仍具有独特的优势。两者之间是不可互相取代,不能截然断开的。通过对网络媒体和传统媒体关系的论述,对网络媒体给传统媒体带来的影响和冲击及机遇进行分析,并对它们协同合作、共同发展的前景发表了一点粗浅的看法。

The network media has the advantage of 'mass information' and 'self-choose' that many of the traditional media don't have, but the traditional media still has superiority in credit standing, brand and authorities. The two can't be substituted or departed by each other. Through the discussion of the relation between network media and traditional media, this paper tries to give an analysis of the influence, impact and opportunity brought by network media and describe the foreground of the cooperation and development of the two.