摘要
梅州市位于广东省东北部,有丰富的“山水”自然旅游资源、独特的客家生态文化资源和具有优势的农业生态旅 游资源,开发梅州生态旅游资源的总体构想,一是塑造“客情”“山水”之旅的形象拉动策略,二是打造精品的旅游品牌 策略,三是加强宣传的旅游促销策略,四是促进“三个效益”统一的旅游发展策略。
Mcizhou city is located in the Northeast of Guangdong Province with rich natural tourism resources , Hakka-special cultural resources and agro-ecology resources . Measures should be taken to develop its ecology tourism resources ,to mould Hakka-special tourism tourism , to establish tourism essences,to enhance publicly , to adopt the combination of economic, social and ecological benefits.
关键词
生态旅游资源
开发
梅州市
ecological tourism resources
exploration
Meizhou
