关于学校公共关系的几个问题

Issues Concerning College Public Relations

关注和发展学校公共关系,是现代学校管理中一个重要的理论和实践问题。作者对学校公共关系中的“内功”和“外功”、“个象”和“群象”、“外部公关”和“内部公关”、“正式关系”和“非正式关系”等四对矛盾的对立和统一关系作了分析,提出了改善学校公共关系的若干建议。

Attaching importance to and developing public relations is a theoretically and practically important issue in college management. The author of this article makes a deep study into college public relations, in terms of internal work and external work, individual image and collective image, internal public relations and external public relations, formal relations and informal relations, and offers some suggestions in enhancing college public relations.