摘要
广告已经渗透到人们生活的方方面面。广告的目的在于诱导人们采取某种购买行为或接受某种观点。 为此,广告制作人大量使用各种修辞手段来加强广告文体的语用功能。本文以实例探讨了广告文体的修辞问题。
An advertisement has been becoming an integral part of one' s life. Its main purpose is to persuade consumers to accept certain concepts and take purchasing actions. Therefore, the advertisers frequently apply various rhetoric devices in the advertisements to enhance their stylistic functions. This paper focuses on the rhetoric such as pun simile in advertising English.
关键词
修辞格
广告英语
语用功能
rhetoric devices advertising English pragmatic functions
