摘要
本文对中国童装的市场现状、竞争情况、消费行为等方面进行分析,从营销策略上为高档童装在中国市 场的开发提供可行方案。
This article analyzes the current situation, competitors position and consumer behavior of Chinese children's wear market, and provides practical plans for the development of children's wear of classic brands in chinese market in the aspect of marketing strategy.
关键词
高档品牌
童装
市场开发
classic brands
children's wear
market development
