摘要
本文结合当前假日经济形势和我国体育市场现状,对如何开发我国有潜力的体育市场,提出了一些对 策:扩大居民体育消费;挖掘体育中存在的消费潜力;发展和完善体育健身休闲娱乐市场;发展体育竞赛表演市场; 发展体育彩票市场等。
This article combines present situations of holiday economy and sports market in China and puts forwards a few countermeasures on how to develop potential sports market of our country in the following ways: enlarging people's sports consuming, tapping the consuming potentiality existed in sports; developing and perfecting markets for casual sports; developing markets for sports contest shows and developing sports lottery markets, etc.
关键词
假日经济
体育市场
开发
对策
holiday economy
sports market
develop
countermeasure
