摘要
本文分析了高职招生宣传工作的特点,并针对我国高等教育实现“大众化”的特点,提出了包括政府参与、学校合作、讲究宣传技巧、坚持诚信原则等对策。
This paper makes a deep study into the characteristics of higher vocational college student enrollment advertising. In accordance with the 'massive' feature of higher education in our country, the author gives some measures for the student enrollment, which include government involvement, school cooperation, promotion of advertising techniques, adherence to honesty and so on.
出处
《浙江工贸职业技术学院学报》
2002年第1期6-9,共4页
Journal of Zhejiang Industry & Trade Vocational College
关键词
高职院校
招生宣传
Higher vocational college
Student enrollment advertising
