摘要
随着人们消费意识的增强,人们对鞋子的要求也越来越高。通过问卷调查的方式对女鞋消费者进行调查,了解女鞋市场消费者的消费行为和特征,为企业了解消费者的需求和欲望提供第一手的信息。
People require to shoes more highly than before with the enhancing of consuming conscience. A research on woman - shoe market was made to learn consumer s behavior and characteristics by questionnaires. That provides the first - hand information to the enterprises for learning consumer s demand and desire.
关键词
购买频率
购买价位
购买考虑因素
购买习惯
purchasing frequency
purchasing price
purchasing considering factors
purchasing habitation