摘要
以重庆兵团为核心的西部摩企,曾经在摩界叱咤风云多年,创造了摩界的灿烂辉煌,至今风韵犹存,占据着摩托车市场三风之一的天下。但是,随着摩托车市场的日趋饱和,随着其他兵团和国外摩企的大举进攻,西部摩企雄霸天下的飒爽英姿已不复存在了。为此,西部摩企内连外引,希望通过技术引进和资源整合重拾旧日山河。在未来的角逐中,西部摩企谁能胜出,成为最后的大哥大,目前来看尚存在很大的变数。我们只能拭目以待,看看西部摩企中,谁能最终逐鹿华夏,问鼎中原?
The western motorcycle manufacturers with Chongqing-based military firms at the core once rode the whirlwind in the market for years. Even up to now, these manufacturers still exert a certain influence on the sector since they occupy 1/3 of the market share. However, as the motorcycle market is becoming saturated day by day, additionally, some new and foreign motorcycle enterprises are trying to elbow their way into the market, these manufacturers have to face up to the cut-throat competition. For this purpose, they transform the way of operation by co-operating with domestic counterparts and attracting foreign investment in an attempt to develop their enterprises through importing technology and reorganizing resources. Who could gain the upper hand in the competition and become the dominator over the market? We shall wait and see.
出处
《中国西部》
2002年第6期54-57,共4页
Western China