对顾客让渡价值的质疑与思考

A query and thought of executed value of customers

通过对顾客让渡价值的分析,指出它在应用中的缺陷。认为顾客让渡价值在没修正之前更适合购买者有短期行为时,在产品功能差别大、受托购买、购买者经济支付能力有限时,以及购买的目的是为了转卖、转租、获利时,将失去效用。在购买者受委托购买、购买能力有限、短期购买目的为转卖、转租、获利而购买产品时,价值工程中产品价值取向也将失去效用。

By making an analysis of the executed value,its defect in application is pointed out.It is believed that the executed value of cumtomers will be lost its efficacy when it is more suited to the buyer who is a short-term act before the executed value of customers is updated when the functions of products have a world of difference,and when the entrusted buying and the buyers are limited by payment and when the motive for purchasing is reselling,subleasing and earning.The orientation of product value in the value project will also be lost its efficacy when the buyer is entrusted with buying and the purchasing capacity is limited and the short-term buying motive is reselling,subleasing and earning.