摘要
该文首先分析CI战略的信息流过程 ,然后阐述了CI实施不同阶段需配置不同的信息 ,同时辅之电子化信息及处理手段 。
This paper firstly analyses the process of information stream about CI strategy,then expounds that it should deploy different information during the different phases of implementation.At the same time,it also needs electronic information and disposal ways to ensure the success of CIS.
出处
《韩山师范学院学报》
2002年第3期100-103,共4页
Journal of Hanshan Normal University
关键词
CI
信息流
企业形象战略
CI(corporate identity)
information stream
corporate identity strategy
