我国旅行社业存在的主要问题及发展对策

An Exploration on the Main Problems and Countermeasures in the Development of the Travel Agency Industry in China at Present

旅行社业对促进旅游业的发展起着举足轻重的作用,但随着技术化时代的到来,网络的发展,特别是中国加入WTO后,中国旅行社业面临越来越大的挑战.本文分析了目前我国旅行社业存在的主要问题,同时就旅行社业如何抓住机遇,迎接挑战,提出几点参考意见,力求探索其新的生存发展之路.

The travel agency industry is playing an important role in promoting the development of tourism industry, but it is confronted with more and more crisis with the arrival of technical times and the developing of network, especially after entering into the WTO. The paper analyses the main problems of the travel agency industry in China at present, in the meantime puts forward some opinions on how to seize the opportunity and receive the challenge in order to inquire into the new way to survival and further development of it.