摘要
旅游市场营销与联合促销问题一直是困扰我国旅游企业和主管旅游的政府部门的难题之一 ,本文试图通过介绍德国国家旅游者委员会这一市场营销机构及其市场营销模式 。
Marketing of the tourism industry and unite to promote sales are always big problems to our tourism enterprises and our government sections,this article makes some suggestions on the tourism marketing by introducing the Marketing of the German Tourism Industry and its movement's mode.
出处
《北京城市学院学报》
2002年第2期60-63,共4页
Journal of Beijing City University