21世纪市场营销的新时尚——绿色市场营销

Fashion In Marketing In The 21_st Century - Green Marketing

绿色市场营销是在全球环境恶化、环保意识增强、绿色消费观念兴起的时代背景下产生的;我国要解决环境不断恶化与经济快速发展的矛盾,笔者提出实施绿色市场营销战略。本文从绿色营销兴起的背景入手,分析了我国开展绿色市场营销的必要性,进而提出了我国开展绿色市场营销的基本思路。

Green marketing came into being when global environment was deteriorating, awareness of environment protection was strengthening, and the idea of green consumption is rising. The writers bring forward the strategy of performing green marketing in order to solve the contradiction between the constant deterioration of environment and the fast development of economy. Starting from the backgroung for green marketing, this article analyzes the necessity of carrying out green marketing in our country, and put forward the basic idea of carrying out green marketing in our country.