超越媒体广告创建品牌的方法

The Method of Establishment of Brand-Surpassing Medium Advertisement

本文分析了媒体广告在创建品牌时的局限性,并以德国美极(Maggi)公司为例,阐述了超越告创建品牌的主要方法和原则,对于企业富有效力地创建强势品牌有一定的借鉴意义。

This essay analyses the limitations of medium advertisement in the establishment of brand.Taking German Maggi Corporation as an example,it expounds the main ways and principles,which certainly has some referential meaning for the enterprises to establish the powerful brand efficiently.