试论新世纪的主流生产模式——大规模定制

An Introduction to the Main Tendency of Production Modes in the New Century-Mass Customization

大规模定制生产是将大规模生产的高效率、低成本与定制生产满足客户个性化需求两种优势结合起来的新型生产模式 ,它将是 2 1世纪的主流生产模式。这种生产模式比大规模生产和完全定制生产具有明显的优势。实施大规模定制的企业必须处理好来自客户个性化、成本、速度三方面的挑战 。

The mass customization production production is a new production mode,which combines the advantages of high efficiency and cow cost in mass production with the customization production,which satisfies customers'individual needs. The mode has obviously shown more advantages than mass production and complete customization production and, therefore, will lead all others in the 21st century. Enterprises with mass customization production must handle well these thre challenges to customers'individuality, the cost of production as well as the production speed, and search for appropriate measures so as to have an edge in the competition.