品牌识别的空间张力

Spacial Tension Trademark Conseiousness

文章从品牌识别的角度 ,剖析了品牌视觉形象的空间张力在市场竞争中的优势和效应 ;举例说明了空间张力对品牌的传播力度和广度产生的积极影响。

Spacial tension of trademark visual image and its superority as well as effect were analyzed in regard of treademark consoiousness.Trademark consciousness has a positive impact on trademark spranding in both its depth and scope,while at the same time,it is the target for enterprises to seek sustainable development.