商业银行加强市场营销的策略选择

Strengthening the Selection of Marketing Strategy of Commercial Banks

推行市场营销,是现代商业银行面临的经营选择,也是金融竞争的大势所趋。从整体来看,目前我国商业银行的市场营销水平还处于较低层次,因此,必须牢固树立营销观念,发现和把握市场机会,进行市场细分,确定目标市场,实施一体化的市场营销战略,采取适宜的价格策略,提高营销质量。

Pursuing marketing is not only the choice of management of modern commercial bank, but the trend of fiancial competition. On the whole, the marketing level of our commercial bank lies in a lower gradation at present. Therefore, sales concept should be firmly set up. Market opportunity should be found and seized to analyze market, determine aim market, and carry out unified marketing strategy. Price stategy showld be appropriately taken to improve the quality.