白酒销售中的营销策略解析

Analysis of Liquor Marketing Strategy

介绍了白酒销售中应采取的渠道策略,重点介绍了产品结构的渠道营销及不同消费界面的营销推广、渠道细化的客户策略、营销渠道的市场定位。营销只不过是在某一营销阶段所存在的问题下面的规律而已,只要找到并运用好这一规律,就一定能解决浮在市场表面的所谓的疑难问题。

the adopted channel strategy in liquor marketing was introduced. The channel marketing depending on the product structure, the sales extension basing on different consumer interface, the customer strategy of channel refinement and marketing position of sales cannel were emphasized. There is a principle under the current marketing problem. As long as the principle is discovered and is made good use of, the superficial difficulty in the marketing should be overcome.