桂东南新农村试点受众媒介接触与使用考察

Inspection Medium Contact and Use of Audience of Pilot Villages in Southeast Guangxi

经调查发现,桂东南新农村试点村受众媒介接触的模式从以前的电视-广播-报纸的模式向电视-报纸-广播的模式过渡,同时,网络新媒体也逐渐进入农民视野,农民的现代性呈现增长趋势,这将对加快新农村建设起到一定的推动作用。

Investigation revealed that medium contact pattern of new rural audience in Southeast Guangxi had been shifting from television-broadcast-newspaper to the pattern of television-newspaper-broadcast. At the same time,the network also gradually enters the farmers field of vision; farmer s modernity presents a growing tendency. This will speed up the new rural reconstruction to a certain extent.