摘要
新世纪已经到来,中国"入关"在即.在新的知识经济和信息时代,五粮液应当怎样迎接国际化的市场竞争,将百年民族品牌继续发扬光大?在历史发展进程中的又一关键时刻,五粮液集团公司向1.5万名员工提出了"第二次创业"的新战略任务,展开了"中国酒业大王"迈向新世纪的蓝图.
At the threshold of the new century, Wuliangye Group, known as the 'King of the Chinese Liquor Industry' has entered a critical period for its second undertaking. It concentrates on the development of liquor industry and concurrently deals in diversified businesses. The group strives hard to increase the added value of products by means of modern technologies while constantly developing new products and further enhance its presence in the world market. Today, the group has established more than 20 hi- tech subsidiaries, gradually forming a multinational corporation with total assets of 7 billion yuan. Wuliangye has been named one of the 'Top 10 Famous Brands' , worthy of 12.056 billion yuan.
出处
《中国西部》
2001年第1期84-85,共2页
Western China
